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Redefining Consumer Retail In Africa
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Hi, WhatsApp with the food?
Most Africans spend a fair amount of time on WhatsApp daily, catching up on friends, family and general acquaintances. They also sometimes reach out to businesses or prospective customers through the platform as it is easier to send non-text media with a relatively lower data cost than that of other platforms.
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Take the Load off with Us
The pandemic has been a really difficult situation to manoeuvre for individuals and collectives all across the world. The mandatory self isolation, lockdown and the constant barrage by media outlets with the number of cases and economic windfalls did nothing to ease anxiety.
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The need to modernise: Are the middle class to blame?
In our world today, the trend is faster. And this trend, which speaks with so many languages, is transforming the essence of what it means to live in today’s world. Healthcare, hospitality, transportation and agricultural industristries have all been affected, but the sector that has experienced the biggest effect is the retail industry.
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